The Responsibility Project from Liberty Mutual
It all began when they ran a TV commercial about people doing things for strangers. The response was overwhelming; with thousands of emails and letters from people all over the country thanking the Insurance company.
They thought; if one TV spot from Liberty Mutual can get people thinking and talking about responsibility, imagine what could happen if we went a step further? So we created a series of short films, and this website, as an exploration of what it means to do the right thing.
They believe that the more people think and talk about responsibility, and even debate what it means, the more it can affect how we live our daily lives. And perhaps, in this small way, together, we can make the world just a little better.
Pass the Project along to your family, friends and colleagues so they can watch, read and tell them what you think.