From Marc Gunther’s blog: http://greenbiz.com/Blogs/marcgunther.cfm

Today, Starbucks ventured into the world of ecosystem services with its longtime partner, Conservation International. For years, Starbucks and CI have worked together to develop what are called CAFÉ standards for Starbucks’ growers, which reward those coffee farmers (with higher prices) who adhere to best environmental and social practices. Now Starbucks and CI want to help protect the land surrounding places where coffee is grown. (Here’s the press release-you need to read to the bottom to get to the part about CI.) The new project is intended to help the farmers get a piece of the lucrative and fast-growing $70 billion carbon finance industry.

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