Fruitcakes raise money through PayPal app on Facebook
The holiday gift that everyone loves to hate may be just the thing to “re-gift” on Facebook this holiday season, providing support for those in need.
Two-pound fruitcake bricks will be given away through a PayPal application built on Facebook Platform by Tony Hawk, Jimmie Johnson, Yao Ming, Nicole Richie and Joel Madden, Ben Roethlisberger, and Fall Out Boy — to benefit their favorite charities.
Recipients will be invited via a personal video to contribute through PayPal to the charities and “re-gift” the fruitcake to friends and family all across the world.
The celebs sent out 10 virtual fruitcakes, the time-honored gift that no one wants, to ten friends on Facebook with a video message urging them to give back through PayPal or to simply re-gifting the fruitcakes to their friends for free to drive more awareness.
Everyone who re-gifts is featured on a map of the world that lets you track the fruitcake’s voyage around the globe – and you can see how much money each fruitcake has raised.
http://apps.facebook.com/regiftthefruitcake